With a cult following amongst industry insiders, Six Eight Seven Six delivers immaculately tailored utilitarian apparel since 1995. Their garments seamlessly blend tradition and innovation, influenced by a slightly anarchist mindset.OBRA, on the other hand, a young brand, is slowly redefining notions of what vulcanized footwear should be. That is: Comfortable, ethically made, environmentally sound, and of the highest quality.
OBRA and 6876 share the belief that product, above all else, makes a brand. And both brands are driven by purpose and quality. These common values, plus a 20-year connection between their founders, made this collaboration inevitable.
LABOR DAY RELEASEThe US OBRA + Six Eight Seven Six collaboration release was sheduled for Labor Day to highlight the importance of workers’ rights worldwide and to celebrate the work of the men and women essential to their businesses and products. The two brands take pride in the quality craftsmanship and manufacturing integrity that goes into their product.
When designing the sneakers, 6876 founder and designer Kenneth MacKenzie looked at the possible color configurations offered by the OBRA Full Cap utilitarian toe box and chose to color-block it. Kenneth then kept the main rubber wall white but added a top color stripe, easing the transition to the contrasting toe box.
The result is sneakers that reflect Six Eight Seven Six’s honest design sensibility. The designer’s final use of grays and blues complements the OBRA Low Full Cap sneakers with the same casual yet sartorial execution characteristic of Six Eight Seven Six garment collections.
“The sneakers take a cue from the brutal concrete tones of the Brunswick Centre, home of Six Eight Seven Six and from the designers’ friend: Pantone, which began in New York City, OBRA’s turf.” — Kenneth MacKenzie
Video by Six Eight Seven Six, produced by Kit Lawrence at Body Beat Ritual, with photography by Daniel Jenkins at Purposeful Activity.
